Ministry spends RM320,000 on FB and Twitter

Auditor-General’s 2012 Report (14)
Oct 1, 2013

AUDIT REPORT The auditor-general has questioned the Health Ministry’s payment of RM320,000 to two companies to enhance its social media presence by developing two Facebook and Twitter accounts.

The expenditure, during Liow Tiong Lai’s tenure as minister, comprises payment of RM199,068 to Eficaz Media Sdn to develop the first Facebook page for the anti-smoking ‘Tak Nak merokok’ campaign.

The second Facebook page and the Twitter account were developed by Astonish View Sdn Bhd for the ‘Kempen intervensi penyakit tidak berjangkit’ (intervention campaign for non-contagious diseases), costing RM120,500.

The 2012 Audit Report comments that the scope of the two jobs were almost identical and questioned why Astonish View was given RM120,500 to develop Facebook and Twitter, while Eficaz Media was allocated a higher sum to develop one Facebook page.

It noted that Eficaz Media was appointed for the period of July to December 2011 and that full payment was made based on the number of ‘Likes’ recorded on the Facebook page, set at 100,000.

However, by July 2012, the number of ‘Likes’ had diminished by 3.58 percent or 3,460. After the contract lapsed, the page in question was not updated.

In the auditor-general’s opinion, the ministry should have considered employing either company to manage its Facebook and Twitter accounts as there was similar information in both quotations.

“The ministry must also ensure the social media is relevant and up to date,” the report states.

The ministry replied that it would update its work specifications and tenders to make sure they are clear and specific.

It also assured that it would update its Facebook pages to encourage more ‘Likes’.

  1. #1 by sheriff singh on Wednesday, 2 October 2013 - 11:11 am

    Pity McKinsey didn’t get the contracts. Maybe Machathir could have done a better job and cheaper summore.

  2. #2 by sheriff singh on Wednesday, 2 October 2013 - 11:18 am

    Such simple things and there is an absolute absence of simple, basic talent in our civil service and Ministries. It is soooo easy to contract outside just about anything and everything.

    Didn’t they consult Maximus Ongili, the IT Ministry or MCMC, the R&D of MU, UKM, MMU or something or other?

    Or just ask some 6 year old kids and buy them some burgers with fries ?

  3. #3 by Bigjoe on Wednesday, 2 October 2013 - 12:20 pm

    I could get my 12 year old nephew to do these for ice-cream and cakes.

    What do you expect out when one of their top leaders don’t even get it buying fake Louis Vutton is illegal and unbecoming of a public leader, much less fake degree are disqualifications..

  4. #4 by Sallang on Wednesday, 2 October 2013 - 12:31 pm

    The government knows what is best to be done.
    However, the government also are prepared to waste such money, after all it does not belong to them.
    That is why ,’Hush hush’ appointment of contractors.
    This is call, ‘Effort put in, results not important’.
    Money in the pocket, that’s more important.

  5. #5 by Di Shi Jiu on Wednesday, 2 October 2013 - 1:06 pm


    RM200K to create a Facebook account? Performance based on number of “Likes”??

    Well, it does take some skill to write a bot to create dummy Facebook accounts which will “Like” certain pages. :)

    Now the Health Ministry wants to update it’s Facebook page to get more “Likes”?

    Hm, maybe I should apply for the job?

    RM1 per “Like” is more than enough for me :) Heheheheheh!!

    • #6 by cemerlang on Wednesday, 2 October 2013 - 10:51 pm

      Facebook and Twitter are free. Any Tom, Dick and Harry can create a account. Paying somebody to like the webpage is just so fake. All the thumbs up and even thumbs down, it is like an advertisement and one is being paid for it. Even the subscribers and the subscriptions, you wonder if it is just an advert. Actually there is a group of people paid for doing that. Their job is just that. They can be the subscriber, their own webpage can have subscription because they all work together, likes, don’t likes and they all know each other. Can imagine them laughing away when they see the counts going up and up and up each day. Psy more than 1 billion views ? Which are real ? Which are fakes ? Which are advertisments ? Still talking about the thumbs up down for any webpage.

  6. #7 by cinaindiamelayubersatu on Wednesday, 2 October 2013 - 10:24 pm

    Komisen aku 10%. Political fund 10%. Sudah 20%…kena muckup ma…

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